The second week of November 2016 is the apex of some yet unknown historic shift. We all know it’s big and we’re living it. In hindsight I was mistaken about some things and I see other things coming to fruition via a nod to historical movements. It’s history book time now and that’s unsettling. 50% is the number for me. 50% voted one way. 50% the other way. And 50% didn’t vote at all.

An old friend of mine posted this on Facebook the day after Tuesday-

The world begins with each of us, and spreads out from there, from our presence and our actions- there really is no more important person; you are the center of the world- your life, your obligation. Word to those who take this opportunity to further actualize the world they want to be.

It’s time we self actualize. Taking these words to heart I vow to make myself and the world a better place. In this (r)evolution dialogue is the nervous system.

We must learn to talk and listen to one another

In day to day to life there’s a 50% chance the person you’re talking to voted the other way you did. We all feel the stakes are so high, so crucial, and there’s tension creeping in. It’s interesting to see real world conversations being had because you know… you’re not supposed to talk religion or politics. I see it at work and even my own family. As a society we need to learn the art of dialogue and discussion. Like all things it starts with you.

Lesson number 1 is tact. Many point to the influence of news media in this election but Facebook is a deeply profound influence. The two of these together are a toxic mix – no holds barred bickering/arguing pundits on TV and audiences quickly interacting on Facebook in real time.  I’ve heard many talk about deleting their account to avoid the noise or pointing how Facebook breeds dissension and an inevitable decision to unfriend someone. I’ll admit it- I’ve been there. I thought about taking a Facebook leave of absence, deleting altogether, and have had the click ready to unfriend.

Just as most of us have learned tact in business and social settings we need to learn and carry this on Facebook.

It’s a powerful platform and requires couth. Most of us move too fast with it. We post and friend one another without thinking. Posts that get interaction via comments, likes, and shares come to the top of the feed and thus the spiral into heated conversation. This can be great for democracy but too often we see it turn personal and aggressive. Imagine if you started blurting out political views at your company’s water cooler at 10am. Not tactful. Not couth. Most of us don’t operate this way because we’d probably be out of a job. However, most of us will take a quick glance at our phones at the water cooler and can potentially see a co-workers political Facebook rant. This isn’t dialogue. Just as you know your audience at work or in a social setting know your audience online. Facebook has powerful tools namely the ability to-

Determine your audience.

If you’re going to post something political, religious, spiritual, controversial, or provocative ask yourself, “would I blurt this out to the world or would I just say to my close friends?” Facebook has a Close Friends setting. USE IT! Categorize your friends into the buckets you normally do in conversation. Here is the link that teaches you how to manage your friends.

This is not to advocate some type of self censorship. Quite the contrary. Yes, there are some who will post indiscriminately and prefer it that way but there are many who don’t say anything, won’t speak freely, because they’re too worried about being “that guy.” Don’t be that guy. If anything have a “Close Friends setting” of three friends. See what happens.

And when it comes to unfriending I suggest not to. Good dialogue is hearing the other side. In this election I have maintained a healthy friendship and understanding from those I don’t agree with. Some are “that guy” but it’s critical to know what others feel in our democracy. Again…. 50%. If it gets out of hand and a friend is repetitively obnoxious just hide their banter from your feed. Here is the link that shows you how to silence instead of unfriend.

Tact, Grace, Couth. And finally – organize.

Back in the day I had aspirations to a be a filmmaker and touched that dream in New York City as a Production Assistant. In the decades since I’ve made a lot of choices as have my friends, family, and co-workers.

The past few days and weeks have brought on a lot of reflection for me and them, each with their own unique tangents. I was talking to my daughter about life and choices and how sometimes things just don’t make sense and add up. I kept thinking of DeNiro’s A Bronx Tale. I pulled up the clip on Youtube. I’ve been watching over and over.

I’m amazed at what a good film and cinematography can do. It’s these clips that show how Scorsese almost became a priest.

To me this 43 second clip is the sacred and true teaching. Revealed.

Sonny and my father always said…
that when I get older I would understand.
Well, I finally did.

I learned something from these two men.
I learned to give love and get love unconditionally.
You just have to accept people for what they are.
And I learned the greatest gift of all.

The saddest thing in life is wasted talent.
And the choices that you make will shape your life forever.

But you can ask anybody from my neighborhood…
and they’ll just tell you.
This is just another Bronx tale.

A few weeks back I was a guest on IT on the D. It was a privilege to go into the Gotham-like studios and talk with Dave Phillips and Jeff Mackey about the state of technology companies in Detroit as well as the big agency/client world I’ve found myself. We discussed the challenges and opportunities this world brings.

I was impressed (and invited) by my esteemed colleague Greggory Garrett of CGS Advisors. It was inspiring to see Gregg in action as he discussed his global experience and guided the conversation around what we can do as a region to nurture and foster technology in our area. Much of the conversation focused on the infrastructure and resources of the large automotive industry and how this can help foster growth/talent around technology and potentially off shoot into other businesses and verticals.

There really is something happening in the city of Detroit. The renaissance is just beginning.

I’ve had the unique fortune to experience large agency transitions on both sides- the agency and the client. Also years ago in a former professional life I saw a large manufacturing partner go under. What I experienced followed a pattern and theme.

Transitions are blessings and your reputation is everything. This follows Law #5 of Robert Greene’s The 48 Laws of Power. Guard your reputation with your life.

When you’re working in your affairs pay attention to the slightest comment or foreshadowing about imminent transitions to be less caught off guard. If your ear is to the ground and your heart in tune there should be no surprise and shock. Either it’s Darwinian or our Economic Society, maybe a little of both, but if you have a job and are working you need to realize you’re never entitled to that job and economic forces and bottom lines run the show. This applies if you are in a two person company or a multinational publicly traded entity. As stated in my post Lone Wolf, Family Owned Business, or Corporate Jock to quote The Godfather, “It’s nothing personal, it’s business.” Often people become indignant about the security of the employees and how could these people in high places make “such rash” decisions. Ironically as one moves up in higher places the stakes, tensions and affect on reputations become higher. It’s best to realize transitions are done for a reason and you likely don’t know, or will ever know the reasons. Move on. Waste no energy, especially emotional energy of what you have no control.

When I was at one company and it was announced our business was up for review I received the best piece of business advice very casually and slowly with an eye glance. You need to become ready to make the next move and realize you’ll likely come out better if you’ve been a good employee. Hard working and intelligent people are hard to find. If you’ve stood out transition will likely earn you a higher salary or an elevated title. I’ve seen it happen many times.

But there is shock. And what follows is a pattern I’ve seen.

Shock

This is where grace comes in. A lot of people cry. Some get very angry. Fists pound. There is also desperation. There is also grace.

Some leaders say and do desperate things, like looking for money and investors when their business has crumbled. Even worse some people start shredding documents either to destroy “evidence” or screw the upcoming company.

Other leaders look out for their employees and make sure they can find new employment, write recommendations, and ensure they have the time and resources to find a new job.

When you find yourself in this collective shock it is best to go inward and stay quiet. Don’t add to the drama. Be very careful of what and who you talk to. Guard your reputation. Shock is also the time when people drink… a lot. These are the times when you see ridiculous bar tabs. As I just said, again guard your reputation and you be the judge on whether this is a good time to drink.

Continue to do your job with more attention on delivering than before. This is where heroes are made. In my experience with the manufacturing company going out of business there were unscrupulous desperate people doing dumb things while one guy did his best to service my company and deliver top quality product. I’ll never forget that. He proved himself to be an extremely classy guy.

Humor

After a few days the humor sets in and there’s really a comrarderie of gallows type humor. People skateboard and play football in the hallway.

Focus

The sooner you get to this stage the better. It should be where your head’s at as soon as transition is announced. This is the focus to find a job. You’ll see some still in shock, still drinking, still laughing about the situation but you’ll see these are often the ones who move laterally or just continue their samsara of emotional stress.

You’re better off to get on with your search and examination of options as soon as possible. Realize everyone knows what’s going on and it is ok to go on a job interview or take a discreet phone call. Again, be quiet. Don’t be a jerk or blow your options by putting your options in people’s faces. Once with my entire office I heard a co-worker take a full phone interview in front of everyone in cubicle world. They lost a ton of respect.

When these things happen you have no idea who is going to be working for whom or selling to whom. It is entirely possible your next job you will be working for your subordinate or be selling a service to them. Be careful.

It can be a scary time. It was a rough day when I had to go home and tell my wife my company lost the business. But in the end I came out better as I’ve seen so many. There is an exhiliration and excitement for living on the edge as summed up in this tweet. –

inner peace.serenity. all those years of kung fu flicks,samurai films, & midnight tekken tournaments with my homies in the 90s has paid off.

— hogpath (@hogpath) March 2, 2012

And finally, once the transition is over and you’re in your new job wherever that may be… Company A will be a distant memory within a few weeks.

It appears this blog is becoming a comment on for-profit organizations as vehicles for positive self-actualization and societal change. Here in Detroit we’re continually reminded by the failure of our publicly elected organization in the form of its bankruptcy. While there are large macrocosmic winds of change forces which led to our economic demise there were elected officials at the helm. The bringing to the table of the Detroit Institute of Arts collection as capital collateral has been a source of much debate and symbolism. It’s interesting large foundations backed by large corporate money are coming to this same table to protect these priceless treasures to the community and aspiring young artists. This goes to the core of The Desiderata which hung on my grandfather’s home office back in the day-

Enjoy your achievements as well as your plans.
Keep interested in your career, however humble; it is a real possession in the changing fortunes of time.
Exercise caution in your business affairs; for the world is full of trickery.
But let this not blind you to what virtue there is; many persons strive for high ideals;
and everywhere life is full of heroism.

Recently I’ve come across a company which has intrigued me on many levels which, taking from the Zappos playbook, is a prototype of a forward thinking company in the Aquarian age. Warby Parker. They sell glasses and sunglasses online.

My intrigue began with how they astutely targeted me via my Facebook feed. They employed an elegant mix of 1) targeting via interests probably associated with my fashion likes and follows and 2) re-targeting in Facebook news streams after I’d been to the website. Their implementation was textbook – it was just enough to remind and keep me aware without being annoying. Zappos sometimes crosses this line. Seems like I’m always seeing ads for shoes.

The Warby Parker Facebook ads paired with a pixel on their site led to a conversion. For success in business-to-consumer models it’s crucial to employ retargeting and use social channels to identify potential customers. The days of buying blanketed spots are over, one must identify and target the audience. Buy the audience, not the spot. All marketers need to understand the pixel and how it works. Ghostery is a great tool for this and explored in my post Cookies, Ghostery and Online Privacy.

Their product appeased my post-modern vintage aesthetic which they were able to deduce from my interests on Facebook. Google is also not far behind with their KnowledgeGraph and Google+ being a force behind the scenes. The Warby Parker site is also well-designed and incorporates a clean User Experience. Immediately what caught my attention were

• One can try on up to five glasses at a time, they ship, you try on, and then send back. Super convenient.
• The name derives from the merging of characters from Jack Kerouac journals.
• Virtual try-on.
• A brilliant smittering of content. Enough to be technical and making the prospect feel well-informed without being boring. Their design page is a great model and example.

However it’s the page How We Do It which sold me. Taking a page out of the Costco playbook Warby Parker gives you a look behind the curtain how they save costs. This makes the prospect feel they’re “a part of the game” by taking out the middleman. Savings appear to come from a process going straight to the source. And I believe them. I ordered a pair of hight quality sunglasses for $120. I am very happy with them. I think of the $500+ price tag for fashion conscious eyewear. There’s the manufacturer, the distributor, the physician, the lens maker and on and on. Warby Parker’s site in a post-modern and transparent flair gives the consumer behind the scenes access to how they stay in business. Quality appears to not be sacrificed in the stripping down of unnecessary costs.

Finally is the socially conscious organization which is not entirely new or uncommon. Many companies give back to the community or impoverished areas much like a foundation helping out the artwork of the DIA. With a certain degree of seriousness I talk about the new business in this Aquarian age, it is expected to be socially conscious. My wife recently started talking about getting a new prescription and eye glasses and I recommended she check out Warby Parker. When she went online the first thing she said was, “Oh this is cool, for every pair of glasses they sell they give a pair to someone in need.” This was the story that drew her in. Great content.

All the elements have been put together well in Warby Parker’s online presence –

Great content, smart audience based targeting, a very public and post-modern deconstruction of its business model, and a socially conscious message.

Study and learn. Keep the UV out of your eyes.