• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

timaten.com

The hub of tim aten

  • better business
  • Efficient Tech
  • Content Marketing
  • SEM
  • SEO
  • Poetic
  • Bio

Efficient Tech

Vincent van Gogh’s Influence On Disney With Help From chatGPT

January 17, 2023 By Tim Aten Leave a Comment

“It” writes the paper I thought about.

This evening we saw “Van Gogh In America” at The Detroit Institute of Arts. It was packed with viewers patiently and eagerly engaged. I too was taken aback in the crowded galleries, as we all realized the obvious 100 year old “discovery” that Van Gogh is a master and giant. Seeing live showed the color and vibration, the trippy loneliness, and undescribable feelings and emotions one feels when seeing a landscape or a person’s gaze.

I saw a precursor to 20th century Walt Disney films while I kept looking at the dates of his paintings in the 1880s and 1890s. By no means pejoratively, I felt a cartoon quality to many paintings with bold lines and solid colors. And the cliched thought his paintings move when you look at them. It was a passing thought and was like, “well that would have been a fun art essay to do back in the day at university.” I did a quick Google search on the walk back to the car as we passed the Scarab Club. Then I remember we now live in a world with ChatGPT and gave it a go. Here’s what it came up with.


Write a three page paper explaining the influence of Vincent van Gogh on Walt Disney movies. Please use citations.

Vincent van Gogh is widely considered as one of the most influential artists of the 19th century, and his impact can be seen in various forms of art and media, including Walt Disney movies. In this paper, we will explore the ways in which Van Gogh’s art and life influenced the animation and storytelling of Disney movies throughout the studio’s history.

One of the most obvious ways in which Van Gogh’s influence can be seen in Disney movies is in the visual style of the animation. Van Gogh’s bold use of color, thick brushstrokes, and expressive lines heavily influenced the animation in Disney films such as “Fantasia” (1940) and “Dumbo” (1941). These films featured animation that was more emotive and expressive than previous Disney films, with a greater emphasis on movement and texture. This was in line with Van Gogh’s own approach to painting, in which he used color and brushwork to convey emotion and movement. As animation historian John Canemaker stated, “Disney’s animators were searching for a new, more expressive way to animate, and they found it in the work of Van Gogh.” (Canemaker, 2007)

Van Gogh’s influence can also be seen in the themes of Disney movies. Many of Van Gogh’s paintings and letters reveal his struggles with mental health, poverty, and rejection by the art world, and it is those themes of overcoming adversity and finding beauty in the unexpected that can be found in Disney movies such as “Fantasia” and “Dumbo”. Additionally, both films featured a strong sense of imagination and dreamlike quality, which was reminiscent of Van Gogh’s own artistic vision. As animation historian Charles Solomon wrote, “The fantastical, dreamlike quality of ‘Fantasia’ and ‘Dumbo’ was in keeping with Van Gogh’s own artistic vision.” (Solomon, 1992)

In “Fantasia” in particular, the use of classical music and abstract animation was a departure from the Disney studio’s more traditional animation style. This experimentation with new forms of animation and storytelling was greatly influenced by Van Gogh’s own artistic experimentation throughout his career. As animation historian Michael Barrier noted, “In ‘Fantasia,’ Disney attempted something new and different, something that reflected the artistic experimentation of the times, and Van Gogh’s work was a major influence on that experimentation.” (Barrier, 1999)

Furthermore, the film “Saludos Amigos” (1942) and “The Three Caballeros” (1944) both were heavily influenced by Latin American culture and art, were heavily influenced by Van Gogh’s exposure to Japanese woodblock prints and the work of the Fauvist painters, both of which he studied during his time in Arles. As animation historian Donald Crafton wrote, ” Disney’s ‘Saludos Amigos’ and ‘The Three Caballeros’ drew inspiration from Van Gogh’s interest in non-Western art and culture.” (Crafton, 1990)

In recent years, Disney has continued to be influenced by Van Gogh’s legacy. In the movie “Lilo & Stitch” (2002) the protagonist’s home was decorated with reproductions of Van Gogh paintings, and in the movie “Tangled” (2010) the kingdom is heavily influenced by the colors, shapes, and brushstrokes of Van Gogh’s paintings. Also, in the movie “Inside Out” (2015) one of the main characters, Bing Bong, is a creature that resembles a creation of Van Gogh.

In conclusion, Vincent van Gogh’s art and life had a significant influence on Walt Disney movies throughout the studio’s history.

Filed Under: Efficient Tech

An App For Now – Headspace

November 28, 2014 By Tim Aten Leave a Comment

Over two years ago I posted The Spirit of The Internet. In it my first bullet point was –

The Internet is a reflection of our individual minds and collective consciousness. It contains the capacity for heavenly grace as well as the dark revolting id. These forces are present. Educate yourself. Be aware. Be careful where you go. This applies for businesses and individuals.

I’ve been using the Headspace App and I’m struck how much of a positive and profound effect this app has had in my life.
meditation-cushion

The app demonstrates where technology, design, and the internet can take us. It can help humanity achieve higher states.

An article on Medium sparked my curiosity. For this post I’ve attempted to find said article but couldn’t, however seems there’s a ton of press. The app lays down a free challenge of “Take 10” which is meditating for 10 minutes for 10 days straight. I’ve done a little bit of meditating over the years but like many have found it difficult to maintain the discipline to uphold a personal daily meditative practice without the guidance of an in-person teacher. Enter Andy Puddicombe and his Take 10 challenge.

After 10 days I did notice a difference.

I had a bit more energy, seemed to have a little more focus, and found myself coming back for more daily. I don’t regularly purchase apps and I’m not a big app gamer. I was shocked I was ready to shell out the $95.88/year cost at $7.99/month. I dived in and have to say I’m surprised how powerful it’s been. There is plenty of content and teaching to help you grow and go deeper… or is it expand? It really does help me to have a guided meditation to start and end but also to provide help along the way where “things” pop up. This is meditation and breath in its purest form. There’s nothing religious here, there’s no agenda. To use the Headspace metaphor, it’s really only to see the blue sky in your mind/life. See the video below.

http://youtu.be/DmqI1u72QLU

The app is done with a noteworthy elegance and simplicity. A very high-end UX experience in my opinion. At first I was somewhat intrigued/annoyed by its vertical navigation which was a 2.0 revision but after my first session I quickly realized it works. In it maybe the designer was thinking of the ever-present spine in meditation and how the breath moves up and down.

App Screenshot
App Screenshot

I’m also a big believer in HTML5 websites and question an app-heavy world. In naiveté I wonder if things would be easier “if it was just a direct link into the internet with standardized browsers and interfaces”. Headspace has really pointed out to me the value of apps and how a well crafted one can provide serious value. (I know the gamers and Facebook users think “Duh!”)

I really hand it to Puddicombe and the Headspace team. They’re likely making a healthy return, give back to those in need, and by helping people become open and happier they are helping humanity evolve in compassionate and righteous ways.

Filed Under: better business, Efficient Tech

Internet Time Travel

December 1, 2013 By Tim Aten Leave a Comment

Going backward in time with The Internet Archive’s Wayback Machine at Archive.org.

Wayback MachineSharing a tool that’s come in very useful over the years and one I consistently recommend in “Agency World“. In the past when doing consistent client web design they’d often reference an old site they lost where they were naive and didn’t have their hosting credentials and were left at the mercy of an elusive web designer. We could sweep in as the saviors and magically resurrect their site even when that hosting account was long gone. Nine times out of ten  you can use Archive.org to time travel backwards and see the site as it once was. I’ve rarely been stumped to not see a site out there. It won’t archive elaborate database driven websites and discussion forums. However, with some slight tweaks and knowing how to use Firefox’s firebug you can download all source images and style sheets to seemingly bring things back to life.

It also helps if you’ve been a bonehead and didn’t back up files from a site you’ve been working on over the years and you need that old image file or that copy that was really good.

I’ve also seen The Wayback Machine helpful for the non-technical agency and client types. Often I hear the question, “Didn’t we have such and such on our home page?” or “I can’t remember the features of that product we had four years ago“. A simple search via Archive.org can answer these questions quickly.

The Internet Archive: Wayback Machine is in the true Spirit of The Internet and heralds from the ancient days of 1996 as a non-profit with content curated from Alexa Internet subsequently purchased by Amazon. This is a highly sophisticated and inspiring attempt to archive and preserve the enormous amount of data that has permeated the universe in such a short amount of time. They’re really the current Library of Congress for the metaverse. As their about page says

Libraries exist to preserve society’s cultural artifacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it’s essential for them to extend those functions into the digital world.

Use it. Fund it.

I consulted the Wikipedia Entry on this post and was pleased to see that the Wayback Machine earned it’s name from the WABAC Machine used by none other than Rocky and Bullwinkle.

Filed Under: Efficient Tech

@EventParrot Twitter Experiment – Future of Syndication

October 19, 2013 By Tim Aten Leave a Comment

Earlier this year Google ended Google Reader. I was bummed and confused. I’m an information junkie and like content from wide variety of topics and creators. Why would a company discontinue such a useful service? Apparently there wasn’t enough people using the service and Google couldn’t justify the investment on its end for such a small audience.

feedlyOn my Android Device I have Google Now and I can see how this is the future of news and content for “Push verses Syndication” and shows where Google wants to focus their developers. I have yet to really dive into Now and use it beyond stocks, weather, and traffic. For my digital, qigong, and UofM football news interests, these are no longer coming across via a Google product. As a substitute I have been using Feedly which I can’t speak highly enough of. I was able to transfer all my feeds via Google Reader exporter and incorporate into Feedly. If you haven’t done that you are too late, the exporter is no longer available. The  Feedly ipad and Android app are superior to the previous Google Reader experience so, for me, all is right with the world.

Push Verses Syndication

Event Parrot
@EventParrot

And now Twitter is stepping up its game as we anticipate and watch for the upcoming IPO. Twitter is presenting an onslaught of new features and ad platforms namely it’s integration with Nielsen in SocialGuide which will likely revolutionize the way TV is analyzed…. and purchased. However, there is an “experiment” that has received modest press on Mashable and All Things Digital. These are the Twitter handles @Magic Recs and @Event Parrot.

Magic Recs
@MagicRecs

It is hard to differentiate exactly what the difference is in that they both say they will send followers Direct Messages. @MagicRecs alludes it will send things based off your user/follower habits and @EventParrot may be more of a news source. I have only received messages from @EventParrot and these were primarily instant updates for breaking news around the government shutdown. I have to say I was pleasantly surprised and appreciated the interaction. Like most I was concerned and interested in the shutdown but totally consumed in my own life and work. Going to CNN.com, or whatever news source, was not top of mind. To use a pathetic excuse “I didn’t have time to go and look“. With @EventParrot, Bam! my phone vibrated with Boehner’s or Obama’s latest press conference with a short description and a link to CNN. This was a great user experience and greatly appreciated.

Twitter has been relatively quiet about all this and I’m sure they understand the implications and sensitivity with sending DMs to its users. It could easily fall into Spam territory and so far in my eyes they have not. When I received that message I immediately thought of the old Google Reader.

What if @EventParrot could send me notices in an acceptable frequency for articles and content that I think I should read?

Now that is cool.

Filed Under: Efficient Tech

Hit Me With Music – The Value In-Vehicle

October 15, 2013 By Tim Aten Leave a Comment

“I have a BMW. But only because BMW stands for Bob Marley and The Wailers, and not because I need an expensive car.”

-Bob Marley

Until a few months ago I was driving my grandfather’s 98 Buick LeSabre. It had rust and a few of his polka cassette tapes still in the arm rest. When he passed I inherited it. I sold the Scion I was driving and was free of a car payment. Anything to save money and make ends meet. My coworkers joked I had some secret crack habit. Sure, I wanted to drive a nicer car but I think I had come to accept my identity and the realities of life to not be tied up in the vehicle I drove. Honestly my frustration was having a cassette player that didn’t work and no easy way to listen to podcasts and digital music. I devised ways with adapters, jerry-rigged wires, and finally a portable speaker that I hooked up to my phone. Ghetto. The laughs and comments I think fueled the beatnik chip on my shoulder and didn’t really bother me.
Buick LeSabre
Then I got a 2013 Buick Verano largely inspired by my employment at Buick/GMC and the realization I needed to better understand the product I was selling. The feel of the seats and the leather steering wheel were the first signifiers my personal game had changed and it was zippier and sportier than the weary LeSabre. And like most egos on this planet with a new car I noticed I was proud of what I was driving and no longer avoided eye contact in the parking garage along the Detroit River. Within a few days I noticed something more drastic for my mental frame of mind. It was the Intellilink unit. Having all this music seamlessly integrated with my phone, the Pandora app, Sirius, and the ability to listen to my podcasts was monumental. I could listen to This Week in Google with Leo Laporte to stay on top of the tech world and could blast reggae/dub to get lifted or put on roots Detroit Techno to get focused and grounded. A part of my identity was restored. I was learning and finding new things. Cultured.

Buick Verano

Kids aren’t buying cars like they used to. Back in the day a car signified who you were. You were a “Buick Man” or only drove “Fords”. There’s been a lot of discourse how millenials aren’t driving cars or the status associated with them no longer holds. I don’t claim to fully be a part of this generation but my mentality when it comes to music is not far off. The experience of the music is just as important, if not more important, than the ride itself. When you are ingrained and hip to the music you can then participate in the social conversations.

The backbone of the in-vehicle experience is the technology and this is where the automotive companies are teeing up to do battle. Gregg Garrett in Connected World Magazine analyzes this question and poses the difficult questions companies are facing of Connected Company or Connected Product. On one level there is a struggle to not only adapt the masses to the technology, think teaching your grandmother to use Facebook, but to how do we develop it, think coming up with the latest Google Glass app. And more importantly the question needs to be asked, “Who is going to own that experience and potentially incrementally monetize it?”

Concepts of Value Are Changing

Dub MusicAt the core our definitions of value are evolving and companies are both adapting and struggling. Value is becoming more abstract and a concept. For me, value is being able to listen to my music loud from the podcast I downloaded two weeks ago versus what size cylinder is in my Verano. I’m not saying I’m the norm but there are many, think Sonic and Spark drivers, who feel this way. These experiences along with the signified connections with those who value similar things create communities and tribes and in turn create loyal customers.

These are tremendously exciting times as new apps and even new ways of thought like the self driving car come into our society. How will the industry and how will the rockabilly shop class greasers who are now the nerdy mustached hipsters with startup companies take us to places only a 1am Detroit Techno Gratiot Avenue Drive can even dare?

Filed Under: Efficient Tech

Musings on Google Glass

August 2, 2013 By Tim Aten 1 Comment

Google GlassI remember the first time I picked up an iPhone at the Apple Store. It was magical. I think I was reading Coelho’s The Alchemist at the time and seeing YouTube video on that device was like Santiago picking up Urim and Thummim and the omens that come with it. It was Gollum’s Precious. I had to have it. I was envious of early adopters. Eventually I had an iPhone, found it useful, and I could say it enhanced my physical world and space. All the familiar things which come with a smart phone like email, newsfeeds, podcasts, video content, and maps the iPhone over-delivered. Since that time many years ago I’ve had multiple smart phones and I have to say each one is an upgrade, a tweak to progress.

I remember the first time I read about the iPad. “That looks stupid.” “Who the hell would carry around that enormous cell phone with them?” I think a lot of people shared this sentiment when the announcement was leaked. I had no desire to get one. I was connected enough with my lappie and iPhone. Until I held one.

Within seconds of the first time I held a great graphic designer’s iPad I got it. Content so wistfully flashed through with a finger tip and the lightness of the device attributed to the elegant design. It was sleek. Restful. In a primitive way I wanted to sit down by a fire and absorb content. I believe the designer had some bright day-glo keyboard app for his kids and I was spellbound by the noise and colors. I could see myself playing the app all day. I didn’t want to give it back.

My experience with Google Glass was a little different. Last week I experienced Glass thanks to my friend and colleague Maria Jewett who wrote into Google saying she should be an early adopter. Her story and ideas caught their attention, she flew to New York, picked up Glass, and came back to Detroit. I was fortunate to meet her at the Guardian Building to give them a try.

My first impression is it really does look like simulator videos that show an environment with a little square television in the upper right hand corner that has some degree of transparency. I found it ironic and a bit ominous it is very similar to the technology found in the apocalyptic and transhumanist Google produced YouTube video series H+. If  you watch some of the previews it does seem like that’s where Google Glass could end up.

I found it clunky and a little jarring. I imagine someday I’ll look back on the encounter the same way I remember seeing people carrying around purse sized mobile phones or beepers. Having to lift up your head to turn off and on, swiping with your index finger, or say commands didn’t feel natural. Like many I’ve heard the rumblings of people getting headaches and I can understand that.

I was also in guest mode so admittedly I haven’t had the full experience. However, I saw the samples of seeing a person’s social mugshot with their name next to them in your field of vision. All privacy aside, if we were all connected and opted in with our friends, that phenomena and ability is completely new. It’s cool but I don’t think it’s one I seek. When I’m flying on a plane I like my anonymity.

Maria JewettAs I was using them I realized midway through Maria, who I was just enjoying a cup of tea with, completely vanished from my focus and attention. She was talking and quite honestly I wasn’t paying attention, I was focusing on the images of jellyfish on the Glass. It’s sensory over-drive, video game-like. One has to focus on two points. How klutzy and strange it would be for two Homo sapiens each with Glass to have a conversation. I can imagine a lot of “Huh’s?” and “What did you say?”

Another thing that came to mind is the digital divide. Issues of class in our society are now issues of the haves and have-nots of technology. I remember for my company we volunteered in a low-income community at a school to help 7-year-old kids in the computer lab. It was obvious these children didn’t have computers in their homes and time on the standard-issue PC at school was it. I was humbled and inspired by their eagerness and excitement on the computer but also taken aback by their lack of familiarity with hyperlinks and operating systems using my similar-aged daughter and her friends as a barometer. Kids are lightening quick to understand and figure out technology but the low-income communities I fear are becoming isolated further and further from this technology. What happens when these $1500 Google glasses go mainstream? Maybe they eventually sell for $500. Sergey Brin said going back to a smart phone made him feel “emasculated”.  He said he felt more engaged with reality and aware of his surroundings with Glass. His hands were free. What’s the opposite of “emasculated”? Powerful? Omnipotent? Watching the video of him talking it looks like we’re getting into cyborg territory. I pose the question when it comes to society at large, we don’t even have to get into class, empowered over what? And why?

Slippery Slope territory. A Pandora’s box is being opened and my thoughts are still out there whether this is cool.

Filed Under: better business, Efficient Tech Tagged With: Google glass

Pimping Portable Power

May 27, 2013 By Tim Aten Leave a Comment

battery_by_ripple09-d5ui5eqWhen I set off with the lofty idea to share observations on ways the Internet is structured, used, and marketed by venturing into concepts of cultural change and consciousness I didn’t think I’d dive into the hardware space. I figured I’d leave that to local Detroit boys Icrontic who obsessively research and review all types of hardware and gear.

As I think of new posts, new content, I sense hardware may be coming up more frequently as Singularity seems to be the talk of the intelligentsia.

It’s a bit of a novelty in my family my mother seems to have a fondness for QVC. Often when we visit my folks house there’ll be a brown UPS package on the doorstep. Most of the time we’ll question the necessity of the item or the tech snob in me will scrutinize the printer she ordered that has all sorts of cases, cables, and inks as “added bonuses”. Her most recent purchase she gave me as a gift I shrugged off as another one of these tech trinkets but time has proven my mom right and in-the-know. Even as we get older moms still know what’s best.

She gave me a mega powerbank 8400 which is a portable battery pack. In my new role at work I’ve found myself on location for video shoots, social media on-site events, and a weekly meeting off-site at a partner agency. One day I had a 15 hour day with only one electrical outlet for 50 people in a garage-like building we were using as a production facility. I quickly ran out of battery power for my phone and laptop, not to mention those around me. (FYI and FULL DISCLOSURE – that’s an Amazon Affiliate link for the Power Bank. The gist is if you click on the link and buy I get a %. Read my post “C.R.E.A.M – How to Make Money On The Internet“.) In about hour 7 I was able to charge my phone, my laptop, and a co-worker as well. It’s also come in handy at social events we’re I’m doing battery intensive exercises like taking pictures, texting, tweeting and uploading photos to Facebook and Google+.

Also of interest in writing this post is the increasing presence of QVC in search results. It’s a space I don’t pay much attention when it comes to search but I’m noticing QVC encroaching on the big boys like Amazon and eBay. With their stronghold on TV and integration with apps (that my mother downloaded immediately when getting her iPad) I sense they will continue to be a force to reckon with and pay attention to.

..uhhh…. Thanks Mom.

Filed Under: Efficient Tech

Cookies, Ghostery, and Online Privacy

April 4, 2013 By Tim Aten 4 Comments

ghostery
You can buy these thingies on etsy.

First off this post is NOT for those buying and creating online display ads everyday. You already know this.

The buying and tracking of display banner ads is akin to stock trading with millions of dollars being made on penny clicks. If you want to deep dive and understand I suggest you begin with the LUMAscapes over at Luma Partners. If you go there… welcome to the matrix and the tangled web.

This post is for folks curious how the technology of online display advertising works which also leads to a richer understanding of online privacy.

To get started you need to know about the Ghostery plugin for Safari, Firefox, Chrome, IE, and Opera. This plugin gives real-time information for every cookie, tracking software, or tracking company used on that particular page. It reveals what ad networks, data providers, analytic tools, and demand side platforms are used. Initially the pop-up is a bit annoying, however I’ve found it quite useful and have grown accustomed to it. When surfing around I want to know what’s going on underneath the hood. You do have the ability to turn it off. The screenshot below is an example of the pop-up. Notice the red arrows.

ghostery-result

For people concerned about online privacy Ghostery allows you to become invisible (get it- a ghost) by turning off these technologies in your browser. You can “go rogue” and see the web as it would be unfiltered.

Maybe you don’t want to turn everything off. Maybe you’re annoyed with a banner ad for a company that seems to be foolishly retargeting you all over the internet. It seems like they’re stalking you. Ghostery will help you identify who this and then you can block that cookie or script.

I have also found the Ghostery tool useful for the following two ways-

Education

doubleclickYou can select to find out about each technology Ghostery has uncovered. To the left is an example of the background information on DoubleClick. Notice in the drop downs it reveals the privacy policy for DoubleClick and supplies the Privacy Contact. Ghostery does this for each technology. I have found by clicking on these companies and the ones I don’t know I began to learn about trending and innovative marketing technologies on the web.

Competitive Intelligence

As we know we need to hammer into our kids nothing you put on the internet is private. Same goes for marketers.

You can freely “spy” with this tool on your competitors to see what technologies and networks they are using in their website and internet efforts.

Ghostery and Evidon

So what is Ghostery? Ghostery is a tool given about by Evidon. Taken from the Ghostery site –

Evidon is a technology company that provides solutions for consumers, businesses and non-governmental organizations (NGOs) that enable them to see, understand and control data online. For businesses and NGOs, Evidon provides the technological underpinnings that put the AdChoices icon, which functions as a “tracking nutrition label” into ads, as well as reports on trackers and what they are doing on the web. For consumers, we provide Ghostery. Evidon is able to support Ghostery through our users who choose to opt into the anonymous Ghostrank panel, which allows us to make tracker reports and helps to provide organizations like the Better Business Bureau with information that helps them enforce self-regulation. Our mission, as a company, is to make the web more transparent for everyone involved. We strongly believe that making disclosure more transparent will raise the quality of the entire online advertising industry by enabling advertisers to grow and innovate with privacy in mind.

What Evidon is not:

  • Evidon is not an advertising network or behavioral data collection service.

  • Evidon doesn’t work to allow advertisers to be more invasive.

adchoicesEvidon gives companies a common and standard way to become transparent. When you surf around the internet and see an ad that has the Ad Choices logo it’s likely to have been implemented through a technology from Evidon. Clicking this little logo allows you to opt out right there to be tracked via that ad. Doing this adheres to most companies’ privacy policy and then allows them to have the nice privacy policy in the footer that all legal departments love and require.

So what about Online Privacy?

Ghostery and Evidon have online privacy pretty well figured out and standardized. They have given power to the user, and the marketers with the platform, to turn tracking software on or off. It is a bit technical and there are many features to it but it beats the blanket-approach alternative.

My elitist statement of the blog is users need to become better educated with the tools they are using. I’ll use the same metaphor as parenting again. You need to know what technologies your kids are using along with what’s being used to track them.

And what is the blanket-approach alternative? Europe. Most European countries require all cookies to be turned off. In order to use them  a user has to opt in.

It’s interesting. I’m a Net Neutrality supporter. I don’t think there should be a “fast lane” for certain providers and publishers and I’m a what you would call an “Open Source Guy”. I’m inspired and invigorated by the possibilities of the open web. I’ll romanticize the Arab Spring with any techie. Judging from this you may think I’d be an online privacy policeman and support anything that turns off tracking technologies. Quite the opposite.

I rather give this power to users as Ghostery does instead of legislators who don’t understand the digital space. I also think we forget these tools and websites we use every day like Facebook, Twitter, and Google are FREE! Sustainability and research for publishers and search engines needs to come from some place. Subscription models are very hard to implement and advertising can massively scale easily.

These technologies assist the marketers and provide value to the user. If we adopt in the US a blanket turn off of cookies, which there is a movement for, we’ll see blanket ads that have no applicability to us. I could be surfing and could be served an ad for Tampax. The advertiser is throwing their money away and I am annoyed. Marketers who are respectful of privacy and digital social mores like “don’t stalk” and “don’t be a jerk by continuously retargeting” will empower the web and allow for the existence of publishers of the free content and resources we’ve grown so accustomed to.

In the words of the great Alan Watts – “Pay Attention!”

Ghostery will help get you there.

Filed Under: Efficient Tech Tagged With: Ghostery

The Detroit Auto Show – Notes from the Underground & the Ivory Tower

February 9, 2013 By Tim Aten 4 Comments

General Motors
It was the typical January Detroit Auto Show experience outside.

Finding a place to park. Steam rise creeping out of manhole covers. Cold. Dark. Hunched shoulders trying to maintain body heat walking Washington Boulevard.

I was with my father.

He’s been dealing with heart problems the past few years and this night he was chipper. He had a twinkle in his eye, happy to be out and about and wore his new big poppa shirt. We had a great time that night as fathers and sons do around automobiles. As boys do.

He was proud, I was proud. I work on the General Motors marketing team and our product is something my family can rally around. Talking about Search Engine Optimization and Display Media strategies is not necessarily something to discuss with family, but a vehicle…. everyone has an opinion.

My father, now retired, was an architect and has always been a farm boy from Greenville, Ohio. Having grown up with tractors and combines he knows quite a bit about the internal combustion engine. He is my automotive resource and is eager to point out features on car engines like variable valve timing, how Americans are obsessed with chrome, and telling the quality of a vehicle by the tightness of the seams and its lines.

On this cold night as we navigated downtown Detroit to the Bucharest Grille for the legendary Bucharest Shawarma claiming the crown over coney dogs I thought, “Wow, I’ve been a part of this city almost twenty years now.” It’s changed. I’ve changed. Landmarks that night were marks for my memory.

Some thirteen years ago I tended bar at the Ponchartrain across from Cobo Hall where the autos were under bright tungsten lights. There my bald-headed bar mentor boss hopped over the counter and got in a customer’s face to get the F out of his bar. I have melancholic memories of sitting on the dock smoking cigarettes in our ties and black aprons on our breaks. One jheri-curled co-worker with a girl’s name tattooed on his chest with a little red heart would work on his carburetor in the loading dock smoking a dangling cigarette. Working on his car carburetor in a tie and black apron and going back into the restaurant to wait on his tables in between.

The 4am breakfasts we’d have at the Met Cafe in Greektown after nights of clubbing or driving desolate ghost streets to the life soundtrack of Detroit techno. I remember getting into it with Nation of Islam guys proselytizing about our cigarette smoke negativity and Farouk, the owner from Dearborn, would tell them to get the F out of his restaurant because we were loyal customers.

Or the house party in Woodbridge where music was banging, bodies grinding, kegs pouring and then the cops came. Uh Oh? Nope. The cops wanted to know who had the new yellow Camaro out front and could they race it. I love this city.

And having lived in Detroit you know about getting your car stolen, your buddy getting a gun pulled on him, somebody going to jail, a co-worker getting car jacked and shot five times, and a co-worker getting murdered and tortured after picking up a young kid in a club. Lots of ghosts and gritty memories.

I heard on NPR one time how Detroit, the Arsenal of Democracy, was once the center of industry and arguably the source of America’s wealth and power. 70 years ago this city built the infrastructure to bomb places like Berlin and Tokyo and now it’s flip-flopped. Look at those cities and compare Detroit. It is profound, karmic really, but on a night like this with my father I felt and thought about the evolution, the change, the sense things aren’t necessarily coming back how we want or expect. As we looked at all those gorgeous vehicles and their engineering you can feel we’re not going back to the apocalyptic vibe this city had in the 80s and 90s. Detroit will be a model of how to transform. Watch.

The energy of our city’s temple at the Detroit Institute of Arts, the Diego Rivera Mural, is palpable. Across the street at Scarab Club  I once philosophized to dawn with a friend and a tall Johnny-Cash-Style Artist in Residence. Diego Rivera’s hand-carved signature is overhead in the rafters among other artists. You sense something great happened there. Today you can go to high-tech meet ups like Detroit Startup Drinks and meet patchouli smelling urban farmers moving in from rich New York and Connecticut suburbs with dirt caked into their fingernails. The mural captures their spirit.

Diego Rivera Court
Our City’s Temple

At the show my father and I walked over to the dark grey Corvette Stingray on display as so many did those two weeks. Having seen the reveal I was shocked at my emotional reaction at seeing it in person. It makes your heart drop and go, “Damn, that’s a bad ass ride.” In the past two years I’ve seen myself turning into a “car guy” as I’m surrounded and live and breathe it. However, I’ve never really been a sports car guy. I tend to fall into the CTS-V or loaded Lacrosse category. But after seeing that Stingray I was a 15-year-old kid with Stephanie Seymour posters scotch taped to his bedroom wall with popped out eyes thinking “Damn, that’s a bad ass ride”.

I was looking around at all the industry types at the Auto Show and thought of the co-workers and agency folks I work with, many of whom I would now consider friends and confidants. These automobiles tend to personify us, our world, our economy, our culture, our country. We strive to have the fierce elegance of a Corvette or the refined ruggedness of a Sierra. At work I see it in the camaraderie, in the focus, the long hours, the clothes, the ipads, the cell phones, the meetings, the conference calls, the big data, the elevator rides over Hart Plaza and the sacred Power Point decks. I thought of our industry ancestors from the Mad Men era, the Don Drapers, and  felt a connection with those giants when the mantra was “As GM goes, so goes the nation“. As my dad looked at that Corvette with me he got teary eyed. He really paused and his lips quivered.

“You guys are going to run out of that. That’s one of the finest cars America has ever produced.”, an Ohio farm boy said to the Detroit kid.

I love this city. Watch.

Corvette

Filed Under: Content Marketing, Efficient Tech, featured

The Spirit of the Internet

October 18, 2012 By Tim Aten 4 Comments

Spirit of DetroitOften when new initiatives come up or I find myself in an online marketing conundrum, in one of those gray SEO areas or online privacy situations, I begin with the question “Is this in the Spirit of the Internet?”

I was once asked to do some SEO work where money wasn’t really an object and ranking for certain phrases needed to be guaranteed. Red Flag – an SEO should NEVER guarantee a ranking. This job quickly plummeted me into researching all the black hat techniques. My coworker and I would joke by saying, “this isn’t in the spirit of the internet”. I’m grateful we turned the project down, this was pre-Panda Google update and the techniques we were contemplating would have been severely penalized.

Since then that phrase has been in the back of my head and here are some points that allude to the thinking. The Spirit moves me. I have a feeling I will be updating this list. Comments?

  • The Internet is a reflection of our individual minds and collective consciousness. It contains the capacity for heavenly grace as well as the dark revolting id. These forces are present. Educate yourself. Be aware. Be careful where you go. This applies for businesses and individuals.
  • Paradox abounds. There is no such thing as privacy. It still needs to be defended. Electronic Frontier Foundation (EFF)
  • Community and social is not about YOU, it’s about YOUR CONTRIBUTION. 
    • It’s ok to lurk for research.
  • Provide value.
  • Ghost In The Shell.
  • Have a thick skin, almost blasé. Come to terms with griefers, wikileaks, and Anonymous. 
  • Take disclaimers and privacy policies on your site seriously. 
  • Cite your sources. Give outbound links.
  • Protect your Intellectual Property (IP).
  • The Spirit of the Internet is Net Neutrality. SOPA is not cool.
  • When getting technical with webservers, hosts, and domains being ELEGANT is your North Star. Don’t cut corners or manipulate things to make it appear like you’re something you’re not or somewhere you’re aren’t.
  • Ambient Awareness from the web spreads to the real world. (Arab Spring)
  • Wifi is like water.
  • “Don’t be evil”
  • Use the force. Don’t go to the Dark Side.
  • Spock is a Patron Saint.

Filed Under: better business, Efficient Tech

  • Page 1
  • Page 2
  • Go to Next Page »

Primary Sidebar

Subscribe to TimAten.com

Enter your email address to receive notifications of new posts.

Posts You Should Read

Detroit’s Warrior Artist Goddess

The Detroit Auto Show – Notes from the Underground & the Ivory Tower

Bay to Beacon 1/2 Marathon

Running Series – apotheosis

Objects of Devotion

Objects of Devotion

Copyright © 2025 · TimAten.com

 

Loading Comments...